Royal Arsenal Riverside Explore

BRAND IDENTITY | WEBSITE | ADVERTISING | COMMERCIAL BROCHURES | EVENT COLLATERAL | NEWSLETTERS | LEAFLETS | SIGNAGE

Following the successful launch of the residential campaign for the Waterfront apartments at Royal Arsenal Riverside in Woolwich, our next task was to evoke a strong sense of place around this new community through distinctly different and dynamic onsite branding and a suite of marketing materials.

The ‘RARE’ platform speaks to an all encompassing audience, bringing to life the boundless potential of this growing residential, commercial and cultural hotspot, superbly connected to central London and beyond with unbeatable transport links and an onsite Crossrail station from 2018.

‘RARE’ brings to life this historic stretch of the Thames as a creative and vibrant new destination, where residents and visitors will come together to live, work, play and above all else explore this rare slice of riverside life.