The Good Vitamin Company

BRAND STRATEGY | BRAND IDENTITY | WEBSITE | CATALOGUE | PACKAGING

As the UK’s original supplier of low priced, high quality supplements, Vitamins Direct had a strong and loyal customer base, yet with the health and wellbeing sector thriving, we were asked to develop a vibrant new face for the brand, which would also appeal to a younger audience.

Following a detailed brand positioning exercise, The Good Vitamin Company was born – a reinvigorated brand with a wholesome heart focusing on doing right by your body. With this, we encouraged the client to think big by providing the confidence and courage to leapfrog the competition with a strong new identity that we rolled out across their website, catalogue, packaging and customer communications.

The result is a fresh, engaging, more human brand that is doing a great job of doing good.