250 City Road, Living Guide

ART DIRECTION | LIFESTYLE AND LOCAL AREA PHOTOGRAPHY

In addition to the lifestyle photography, we produced a series of unique images to depict the local area in a ‘Living Guide’ specifically for buyers at 250 City Road. From City Road down to Old Street and up to Islington, the area is rich in culture and content and we wanted to celebrate this. We split the Guide into four key chapters: Exploring City Road, Getting Around, Gastronomy and Revelry, and Art and Culture. Each chapter was brought to life with images of real local people in their working environments. The photography evoked a sense of honesty and individuality to really set this new development apart from others in the area.