The White Company

We designed The White Company branding with the founder, Chris Rucker (now Wheeler), sitting on the floor in the loft of her boyfriend’s house, surrounded by three pillowcases and two duvets. Several weeks later, with a pristine new logo – only slightly refined from our initial scribbles – The White Company was launched onto a hitherto garish world. Its understated elegance has been a huge success ever since. Having designed the original catalogues, co-ordinated photography and retouched images, we then set up templates for subsequent catalogues to be produced in-house (a strategy we slightly regret now, given their phenomenal print-run).