FlowerCard

Graham Winn, whom we worked with when he owned online vitamin supplier Healthy Direct, recently bought FlowerCard, a Guernsey-based online company that sells floral arrangements incorporated into greetings cards. Graham approached us to improve the packaging and simply develop FlowerCard’s identity. We all recognised the immense success of the brand to date – over its ten year history, around 100,000 cards had been posted out – so we agreed that the brand should evolve gently without making major changes. With some refinements and a new presentation box, we believe we met the brief.